Posted by: greencrusader
March 25, 2013
Not Sharing your Green Stories…Are You Guilty?
Author, columnist, and eco-deco designer, Linda Bodo sees opportunities where most people see waste. Using discarded items, items pronounced waste by most people, to produce wonderful designs that are environmental conscious in focus. Linda uses all types of material that you can find, items that will otherwise be put in the bin. Through Linda’s creativity and innovation, products that will definitely increase the volume of waste streams and landfills are used to produce designs that will light up any face.
In 1999, Dale Rowe got inspired to begin his solar journey after he came across a house powered by geothermal technology. He considered the idea of starting his own business but his job always got in the way. In 2010, he finally started his own business, “That Solar Place,” which does solar installation and consultation to enable home owners to become involved in generating their own power and produce emission-free energy. Dale has since stepped up his solar expertise and currently works on Edmonton Solar Centre project, the first solar farm in Alberta.
But what does Green Economy mean to you? Well, if the Green Economy is about human well-being and environmental protection which guarantees a safe home for your children and grand-children, then technically it is all about you! The question therefore asks you to share how you take part in building a Green Economy in what you do as an individual, family or an organization.
Green Shopper Expo Earth Day theme for 2013 is “Green Economy…How are you Involved?” What green successes have you accomplished as an individual, family or organization? What core skills made that possible?
In a capitalist society such as ours, our livelihood depends on our ability to sell. Whether you are in government, private or non-profit sectors, every job you do is only possible because someone made a sale. That is; attract investment to create the project you work on, got funds to pay wages for the position you currently occupy, got investment to produce the products and services that you sell, produce or deliver; the list goes on and on. This is exactly the case for selling anything “green”.
Although every single profession relies on sales, most of us choose not to. In fact we hate it! We don’t want to be labelled “aggressive”. In the same light, parading our green successes is one of the least things we want to do for fear of challenges and labels. Paradoxically, our individual and family green stories are inspiring stories for others to learn from, while our organizational green stories are powerful marketing weapons for our organizations. We just cannot afford not to share!
In fact, most of us fall short of crafting our green experiences into a web of interconnected short eco-stories, which we can then merge into one great, exciting, and captivating green story for our organization – the most powerful tool to sell our organizations and strengthen our leadership positions.
Who lights a lamp and place it under the table? Not sharing successes of actions that cost you time, money and energy is what I often described as “un-successful success”. These are the green numbers you may want to know, Statistically, 90 percent of consumers will buy green products when offered green choices of equal quality and price while 87 percent of consumers will buy from companies committed to environmentally friendly practices. Ladies and gentlemen, go out there and start to share your green stories. This edition of Green Shopper Expo Earth Day is themed “Green Economy…How are you Involved?” to share stories of those who have been sharing their green stories.
Green Shopper Expo Earth Day celebration marks 2nd anniversary of an event which was first established last year at Edmonton City Hall to share eco-friendly products and services with Edmontonians. To share how you are involved in the Green Economy, please click here http://www.greencrusader.ca/greenstories/ and for more information about Green Shopper Expo, please call 780.709.0965 or email email@example.com