Posted by: greencrusader
January 2, 2012
Welcome to sustainability – a “greener” future for Edmonton. This is the message sent out as city council adopts a “green action plan” for Edmonton.
The City of Vancouver took sustainability to the next level by presenting a green action plan that will crown Vancouver the world’s “greenest” city by 2020. However, green transformations do not end with municipalities.
Eighty-seven percent of consumers will buy from green companies and ninety percent of the global top companies see a business opportunity in going green. What is your organization doing to become “green?”
What is a green action and how can your organization go green? Any action that leads to a positive impact on the environment is a green action. First, let’s design a simple “green action” plan for your organization.
Think of a green action. Link this action to your values, interests and mission statement. Engage all stakeholders, set targets, monitor and report your progress and successes. Share your experiences and pick out the social, economic and environmental positives to use as selling points.
As a matter of fact, most organizations do not sell the social, economic and environmental benefits from taking “green actions” and find it easier to market themselves as green instead of marketing the positives of their green actions.
Hence, moving in this green direction will change the way you view going green forever and ensures that your green action, reaps significant social, economic and environmental benefits as a result, no exceptions.