Green Shopper Expo – Earth day 2012, West Edmonton Mall
Green Shopper Expo – Earth Day 2012, West Edmonton Mall
Green Shopper Expo West Edmonton Mall
Not Sharing your Green Stories…Are You Guilty?
Author, columnist, and eco-deco designer, Linda Bodo sees opportunities where most people see waste. Using discarded items, items pronounced waste by most people, to produce wonderful designs that are environmental conscious in focus. Linda uses all types of material that you can find, items that will otherwise be put in the bin. Through Linda’s creativity and innovation, products that will definitely increase the volume of waste streams and landfills are used to produce designs that will light up any face. Read more
GLOBE-Net, April 2, 2013- Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.
A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the report. Read more
Lots of products and services have green claims before coming into the marketplace. Consumers want safer, and greener, products and marketers are responding with quick green claims to fill in the demand.
The good news is that lots for organizations and government institutions ae taking action and creating certifications for products and services to prevent consumers from being deceived.
As a consumer, be you a consumer, or organization, what and how do you buy to be green?
Most consumers tend to stay along the lines of products that have:
How do you identify green products from fakes? How do you tell if a green claim is true or false?
1. Green claims should be specific
Example 1: A manufacturer claims that their new packaging is now more environmentally friendly, without any supporting explanation is non-specific. It should state that the amount of material in the new packaging is reduced by 25% compared to former packaging.
Example 2: A green claim stating that a product uses less packaging is not a specific claim, as it does not identify what the packaging is being compared to.
2. Green claims should be concise
Example: “This product promotes sustainable development” is also not concise because it doesn’t directly lead to sustainable development.
3. Green Claims should be accurate, verifiable, relevant and not misleading
Example: A manufacturer has been certified for ISO 14001. The manufacturer shall not use the fact that it has been ISO 14001 certified in making self-declared environmental claim on its products and services. This is considered irrelevant and inaccurate because ISO 14001 Environmental Management System certifies the organization, not the product it manufactures or the service it provides.
4. Environmental claims should be based on scientific methodology
5. Green Claims should be open to verification by the public
6. Green claims should send an environmental message
7. Green claims should be clear and substantiated
Example 1: A clear and substantiated claim would state that, new packaging uses 30% less material compared to the previous packaging.
Example 2: A recyclable claim made on the packaging of a roll of plastic wrap without any explanatory statement such as: “this product is recyclable”, is not substantiated unless both plastic wrap and packaging are recyclable. An example will be: “The packaging of this plastic wrap is recyclable.”
Example 3: Aluminum foil with a claim of “10% recycled content” without specifying that the packaging or the aluminum foil itself (product) is recyclable will be misleading. This is because only the packaging contains 10% recycled content. However, this claim may also read: “10% recycled content in packaging.”
8. Green claims should state direct benefits
Example: As the result of a water efficiency development in a new model of washer, water consumption is reduced by half compared to the previous model. A direct benefit green claim would be: “the new washer is water saving and energy saving compared to the previous washer.” However, “new washer contributes to a reduction in global warming because of reduction in energy consumption” is not stating a direct benefit of the product.
9. Green claims should be relevant
Example: A claim that a new furnace is energy saving is not relevant as the energy savings will only occur if the consumer also installs a sophisticated and expensive thermostat system that most residences do not have.
How do you identify green products in the marketplace?
1. Green Clothing
2. Green Paper