Green Shopper Expo  Earth Day 2013

 Green Shopper Expo, West Edmonton MallGreen Shopper Expo – Earth day 2012, West Edmonton Mall

Solar Energy Panels, A Sustainable Energy Show Case, Green Shopper Expo, West Edmonton MallGreen Shopper Expo – Earth Day 2012, West Edmonton Mall

Energy Efficient Session for Kids, Green Shopper Expo, West Edmonton MallGreen Shopper Expo West Edmonton Mall

Dance presentation, Green Shopper Expo, Edmonton City Hall

Dance presentation, Green Shopper Expo, Edmonton City Hall

Dance presentation, Green Shopper Expo, Edmonton City Hall

Dance presentation, Green Shopper Expo, Edmonton City Hall


Green School Program, CDI City Centre Campus

Green Shopper Expo is back in West Edmonton Mall…this time on Earth Day 2013. Join us Sunday April 21, noon – 7pm!



For decades, you wait for the public to learn on their own or get to know of your eco-friendly products, services, projects, and actions.

This Earth Day, we found a way of taking all the good you do for the environment to the PUBLIC.

Join thousands of people this Earth Day to say HELLO to MOTHER EARTH!

Join over a hundred exhibition and be inspired to build a GREEN ECONOMY!


Share what you do to go green here


Sell what you have to help the planet here

Buy what you need to do your little for PLANET EARTH here 

And share your un-told stories with our audience and make a difference here.


Click here to go to Green Shopper Expo Catalog





Sunday April 21, 2013, noon – 7pm


Phase 1 Corridor, West Edmonton Mall


780.709.0965 or email

Entry Cost:


Organizing participants:

West Edmonton Mall (host), Green Crusader, NAIT Student interns, dance groups,…

Method of Engagement:

Green Crusader extensive database, use of the media, websites, fliers, posters and word of mouth…please share this information with the world around you


Green Economy…how are you Involved? (UN theme for 2013 is Green Economy)


Section for kids, adults, music, dance performances on stage, booths and table displays of eco-friendly products, projects, actions and services

What is new this year:

Sharing of green stories of individuals, organizations and governments involved in building a green economy here

Student green internship program for employers

Sharing of green products and services

Schools having an opportunity to have a talk through Green School Program or start a green program in their school


Various dance and musical performances on stage

Ballet Mexicolindo


Other groups are encouraged to get involved. Please call 780.709.0965

Who can Take Part:

Any business, non profit, govenment, academic or group who has or currently plan to take a green action. Green action here refers to any action that impacts the environment positively, big or small. This should be actions that your are proud to share here with the world. It may reduce pollution, reduce the generation of greenhouse gases, create awareness or train or transfer skills. For more information, please contact Green Crusader on 780.709.0965.

How to get Involved:

  1. As an inspiration to others, add your green stories to 100+ green stories across the globe here or share your green products, projects, actions or services here. A green product or service is any action that leads directly or indirectly to a reduction in greenhouse gas emissions or pollution.

  2. As an exhibitor, get a table or booth to showcase your eco-friendly products, services or projects or actions at this year Green Shopper Expo Earth Day. 3×7 inch table – $100 and both – $300. Call 780.709.0965 to register or send an email to

  3. Get involved as a retailer or service provider. Should you have a discount program, sales, draw or prizes, please let us know to add to the days agenda.

  4. As a school, join our Green School Program as a school and give an hour session to your students, Call 780.709.0965 to register or send an email to

  5. As a school going green, join our Green School Program as a school and take an action today to green your school, Call 780.709.0965 to register or send an email to

  6. As an employer going green, join our Green School Program as an Employer and request a student intern to help work on your sustainability program and gain some skills, Call 780.709.0965 to register or send an email to


Learning Resources

Un-successful Success

Not Sharing your Green Stories…Are You Guilty?

Author, columnist, and eco-deco designer, Linda Bodo sees opportunities where most people see waste. Using discarded items, items pronounced waste by most people, to produce wonderful designs that are environmental conscious in focus. Linda uses all types of material that you can find, items that will otherwise be put in the bin. Through Linda’s creativity and innovation, products that will definitely increase the volume of waste streams and landfills are used to produce designs that will light up any face. Read more




Consumers Do Think Green When Purchasing

GLOBE-Net, April 2, 2013- Earth Day may be just around the corner, but consumers are buying with an eye toward “green” all year long according to the five-year benchmark of the 2013 Cone Communications Green Gap Trend Tracker.

A record-high 71 percent of Americans consider the environment when they shop, up from 66 percent in 2008. Additionally, nearly half (45%) of consumers actively seek out environmental information about the products they buy, according to the report. Read more


How to Green your shopping or purchase

Lots of products and services have green claims before coming into the marketplace. Consumers want safer, and greener, products and marketers are responding with quick green claims to fill in the demand.

The good news is that lots for organizations and government institutions ae taking action and creating certifications for products and services to prevent consumers from being deceived.

As a consumer, be you a consumer, or organization, what and how do you buy to be green?

Most consumers tend to stay along the lines of products that have:

  • Reduced packaging (improvement in design)
  • efficient distribution (transport)
  • green building certified and supply chain improvements
  • organic certification
  • locally made claims
  • fair trade certification(social)
  • Green certification

How do you identify green products from fakes? How do you tell if a green claim is true or false?

1. Green claims should be specific

Example 1: A manufacturer claims that their new packaging is now more environmentally friendly, without any supporting explanation is non-specific. It should state that the amount of material in the new packaging is reduced by 25% compared to former packaging.

Example 2: A green claim stating that a product uses less packaging is not a specific claim, as it does not identify what the packaging is being compared to.

2. Green claims should be concise

Example: “This product promotes sustainable development” is also not concise because it doesn’t directly lead to sustainable development.

3. Green Claims should be accurate, verifiable, relevant and not misleading

Example: A manufacturer has been certified for ISO 14001. The manufacturer shall not use the fact that it has been ISO 14001 certified in making self-declared environmental claim on its products and services. This is considered irrelevant and inaccurate because ISO 14001 Environmental Management System certifies the organization, not the product it manufactures or the service it provides.

4. Environmental claims should be based on scientific methodology

5. Green Claims should be open to verification by the public

6. Green claims should send an environmental message

7. Green claims should be clear and substantiated

Example 1: A clear and substantiated claim would state that, new packaging uses 30% less material compared to the previous packaging.

Example 2: A recyclable claim made on the packaging of a roll of plastic wrap without any explanatory statement such as: “this product is recyclable”, is not substantiated unless both plastic wrap and packaging are recyclable. An example will be: “The packaging of this plastic wrap is recyclable.”

Example 3: Aluminum foil with a claim of “10% recycled content” without specifying that the packaging or the aluminum foil itself (product) is recyclable will be misleading. This is because only the packaging contains 10% recycled content. However, this claim may also read: “10% recycled content in packaging.”

8. Green claims should state direct benefits

Example: As the result of a water efficiency development in a new model of washer, water consumption is reduced by half compared to the previous model. A direct benefit green claim would be: “the new washer is water saving and energy saving compared to the previous washer.” However, “new washer contributes to a reduction in global warming because of reduction in energy consumption” is not stating a direct benefit of the product.

9. Green claims should be relevant

Example: A claim that a new furnace is energy saving is not relevant as the energy savings will only occur if the consumer also installs a sophisticated and expensive thermostat system that most residences do not have.

How do you distinguish green products from fakes?

How do you identify green products in the marketplace?

1. Green Clothing

  • made from natural, organically grown plants (without pesticides or herbicides)
  • re-cycled materials
  • fair trade
  • certified by GOTS (Global Organic Textile Standard), a contaminated field requires 3 years to cleanse before its crop can be called organic
  • Organic cotton comes mostly from Asia, where most of the fields have never been sprayed, and only represents 5% of the global harvest
  • natural cotton not treated with chlorine for whitening
  • treated with peroxides
  • t-shirts which feels rubbery
  • screen print with dyes, which are super soft, permanent
  • there is debate whether bamboo, sold as an organic product and thought of as green, is indeed green.
  • there are questions about re-cycled clothing
  • not made with the use of child labor read more

2. Green Paper

  • “Recycled paper” could mean anything from 2% re-manufactured ends of large paper rolls to 100% true recycled paper.
  • FSC (Forest Stewardship Council). The FSC label identifies products which contain wood from well-managed forests certified in accordance with their rules.
  • PCW (Post Consumer Waste) symbolizes paper that has been previously used, recycled, collected from recycled bins, broken down (back into paper pulp), bleached and then reconstructed into an original form. Paper pulp can have up to five or seven lifecycles. PCW is often labeled in percentages, most often found ranging from 30 to 100.
  • Just because a pack of paper is coloured green and has a recycled sign, does not mean it the best option read more

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Useful Links

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