When ever you see the polar bear white cans of Coca Cola what comes to your mind?
Coca Cola was the first corporation to carry out a life cycle assessment when it analyzed the environmental impacts of beverage containers in 1969. In 2011, the company has moved the sustainability bar to a whole new level by changing its red cans engraved in our memory for over a century to polar bear white cans.
Who better to learn from how to go green and use sustainability to lead your marketing than the most recognisable brand in the world.
Build a green culture and convert your green actions to inspiring and exciting green stories.
Have you taken actions to go green in your organization? Do you have a sustainability plan or green action plan?
Are your actions part of these actions shared on our Green Business and Green Shopper Expo Pages?
Why not? Get to work right now!
We do not point fingers! We do not judge your green claims!
In fact, we help you change the world in your own little ways!
If you need help to come up with green actions, draw a green action plan and implement, report, improve these green actions, and convert to green stories and share with the world, we can help. Please call 780.709.0965, or email firstname.lastname@example.org.
Green crusader is built on the three pillars of sustainability: economy, environment and society to complement the works of others to build sustainable communities and develop a green economy.
UNEP defines a green economy as one which is low carbon, resource efficient and socially inclusive. Green Crusader uses its Green Business Program, Green School Program, and Edmonton Solar Centre to support businesses to become low carbon and use resource efficiently. Afro-Canadian Magazine is Green Crusader’s arm to promote a socially just world, based on the belief that opportunities created by promoting goods and services, acknowledgement of contributions and successes, promotion of culture and human dignity are precious resources that, like our natural resources, require our responsible stewardship to avoid their depletion.
Social Equity is the least defined and least understood element of the sustainable development triad, yet it is integral in creating sustainability - balancing economic, environmental and social equity. Reasons cited for social inequality commonly include economics, immigration/emigration, foreign politics and national politics.